Boardwalk, the household name when it comes to stylish shoes, fashionable clothes, and affordable apparel in the country today, recently launched its newest endorser who will be the first to carry the brand’s newest collection dubbed Signature Style – none other than the incomparable KC Concepcion.
Joined by Boardwalk President Bernardo Madera and Vice President Imelda Madera, KC Concepcion was more than happy to join the Boardwalk family as they look forward to a fruitful partnership through fashion and lifestyle.
Regarded as one of the most respected names in the industry of Philippine show business, KC has always displayed refinement and sophistication in everything that she does, making her the perfect choice for the company’s new collection of stylish fashion pieces.
KC has become a product of good upbringing and erudition, carving a name for herself in the industry, while exercising her stature for the humanitarian efforts she has volunteered to be a part of.
Despite having a celebrity’s erratic schedule, KC also dedicates her time for society as the country’s Ambassador Against Hunger under the United Nations World Food Programme (UN WFP). As the country’s emissary for one of UN’s humanitarian efforts, KC has visited poverty – stricken areas across the globe.
With KC Concepcion’s exemplary work in show business and society, she continues to exude fashion and grace of a true Filipina icon, becoming the very individual, people from all walks of life can look up to.
This is why Boardwalk decided to have KC become the first to carry the Signature Style collection because the company believes that she perfectly represents what the brand is all about – continuing to set the mark in the fashion and direct-selling industry with the company’s vision of uplifting the lives of millions while setting the bar in the ever-changing world of fashion and lifestyle.
KC Concepcion is what every woman can aspire to be – beautiful and intelligent, well-educated and refined. She is the complete package, a woman who means business but is not contrived. Confident and carefree, she knows when to be serious and when to have fun. And because KC is well-travelled, she is urbane and very familiar with various arts, different cultures, and varying ethnicities. When it comes to fashion, she is someone who goes for classic pieces rather than follow trends blindly, putting quality first before anything else.
As part of Boardwalk’s mission of uplifting lives, we are giving young designers the opportunity to showcase their talents, and through the Signature Style collection, they will finally have a platform to do just that.
Boardwalk plans to open opportunities to young designers who are just starting out with their finest collections of designer apparel to be included in the Signature Style collection, endorsed by Ms. KC Concepcion and would be available in Boardwalk’s online shop at www.boardwalk.com.ph. By doing this, we are also uplifting our customers by making young designer apparel available to them.
Signature Style would make designer pieces more accessible and would indeed make Boardwalk a life-changing lifestyle brand.