Alliance

Because the company wants to repay its dealers for their hardwork, the Business Development Division of BW came up with “Boardwalk Alliance”. This project focuses on the dealers, for them to maximize their leisure activities after a hard days work.

The Boardwalk Alliance was supposed to be launched last September 26, 2009, but because of the typhoon Ondoy the launching was moved to November 22, 2009. And as of the moment, there are almost 15,000 dealers nationwide who own the Alliance Card.

Boardwalk Business Ventures, Inc. has been doing everything to reward all its loyal dealers for their patronage in selling Boardwalk merchandises. The management has been giving out cash incentives, discounts on merchandises, free reward items and the like. But because its loyal dealers never stops patronizing Boardwalk products, the management decided to reward the said dealers in the most innovative way possible. Hence, the Boardwalk Alliance Program, an exclusive loyalty program for Boardwalk dealers nationwide was given birth to!

Boardwalk Alliance Program is a different way of rewarding its dealers because it is through its merchant partners that the dealers are rewarded. In particular, dealers get discounts, benefits and freebies from the Boardwalk Alliance Program’s merchant partners.

To date, Boardwalk Alliance Program has a number of merchant partners. From restaurants, fastfood chains, amusement parks, etc. But Boardwalk Alliance Program will not stop here. It will continuously acquire merchant partners who are willing and able to offer more exciting perks and benefits for our dealers!