Direct Selling Company

Boardwalk Business Ventures, Inc. is a direct selling company with over 20 years of experience in the business.

The company carries an extensive collection of affordable and trendsetting fashion pieces that are truly stylish and world-class. From casual to corporate clothes, underwear, jeans, shoes, bags, wallets, and fashionable timepieces for children, teens, and adults, Boardwalk has everything for everyone as the company continues to set new trends in the fashion industry.

Led by its stalwarts, President Bernardo H. Madera and Vice President Imelda P. Madera, Boardwalk has become a force in the industry, becoming the measuring stick by which many others compare themselves to. To date, the direct selling business has over 1 million dealers, each and every one of them had their lives improved as Boardwalk remains ready and willing to provide every Filipino with the level of prosperity and abundance they can all look forward to.

With over 50 full-blown branches and Branch Satellite Offices strategically positioned in key cities all over the country, the company continues to be steadfast in its pursuit to bring the Boardwalk brand to new heights.

Awarded as the best direct sales company and one of the most outstanding organizations in the country, Boardwalk Business Ventures, Inc. is in the business of empowering people first as it takes pride in uplifting the lives of every Filipino with a brand that they can be proud of and call their own.

The company remains committed to dress millions of Filipinos around the world with the confidence needed towards the future. With Boardwalk Business Ventures, Inc., empowering people and bringing out the best that they can be is their top priority. Indeed, over the last 20 years, Boardwalk has created a world-class brand made by the Filipino, for the Filipino.


“Boardwalk is a globally-recognized institution of self-actualized people innovating systems and technology for a life-changing lifestyle brand.”


Uplift the quality of lives of people as it satisfies the lifestyle needs of the market through world-class products and services.

Promote entrepreneurial spirit and generate employment opportunities for a self-actualizing career and a quality of life.

Advocate social entrepreneurship by contributing to society through philanthropic works and environmental programs.


  • Professionalism

    The autonomous and disciplined pursuit of the highest standards of work within ethical and moral bounds.

  • Integrity

    The state of uncompromising character anchored on trust leading to empowerment.

  • Excellence

    The commitment to do the right thing right with competence for consistent quality result.

  • Dynamic Entrepreneurship

    The sense of ownership characterized by technology-driven innovativeness and accountability with cost-consciousness.

  • Customership

    The primacy given to the convenience and highest satisfaction of all stakeholders for life long relationships and improved quality of life.

  • Respect

    The recognition of individuality and celebration of diversity in a global society.

  • Unity

    The synergistic team spirit and collaborative interdependence among committed and loyal people.

  • Sharing Spirit

    The caring passion and the compassion towards corporate social responsibility for the society and the environment.

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