Boardwalk switches the POWER ON

Showing off Boardwalk’s best. That is exactly what Resorts World Manila got as the life-changing lifestyle brand held its annual Personal Shoppers’ Congress last January 23, 2013 to recognize the top-performing Personal Shoppers of the Boardwalk family who helped the brand to remain as a trendsetter in the direct-selling and fashion industry.

Hungry for more accolades in the years to come. It was indeed a display of the company’s premiere stars as this year’s gathering recognized the best-performing branches, award-winning branch heads, and inspiring Personal Shoppers of the Boardwalk family. The company also laid out its set of plans moving forward towards the future, and showcased the brightest stars in the local show business who carry the brand proudly.

Excitement was clearly all over the venue. With the theme, POWER ON, the 2013 Personal Shoppers Congress urged the rest of the card-carrying members of the nationally-recognized institution to welcome the future and let it work for each and every single one of them.

Realizing its vision to become a household name in the industry of direct selling with stylish shoes, fashionable clothes, and affordable apparel, Boardwalk announced how they brought online shopping in the local direct-selling industry for the first time. They also made seamless mobile transactions possible and interaction with their customers easier through social media. And with its leader, Boss Bernardo Madera, still adamant in finding more ways to improve Boardwalk’s products and services, one of the biggest names in the fashion industry is showing no signs of slowing down.

Year by year, Boardwalk continues to take it to another level as the brand continues to set the bar in the trade and moving ahead towards Boardwalk 2020, as the Boardwalk President puts down his plans in helping the company adapt to the changing demands of the market.

Leading by example is what Boardwalk lives by as the brand continues to find more ways on how they can be of service to millions of Filipinos all over the globe. Boss Madera knows we are living in an age where technology is the catalyst of progress and he is ready and willing to use this to his advantage.

Livening up the event even more were the appearances of Boardwalk’s top endorsers, with the likes of Bangs Garcia, Matteo Guidicelli, Jessy Mendiola, and Coco Martin getting together with the Philippine All-Stars, special surprise guest Pops Fernandez and the rest of the Boardwalk family in what has been another milestone event for the brand.

Joining Boardwalk’s already star-studded event were guest speakers like Art Samaniego who encouraged the Personal Shoppers to embrace technology and use it to their advantage for their respective businesses, and Anthony Pangilinan who motivated the Boardwalk family to always have that entrepreneurial mindset of staying positive on their way towards becoming a success story.

Steady and resolute. That’s what Boardwalk will be in its mission to become a globally-recognized household name. Boardwalk will also remain to be a company known to uplift the lives of every Filipino as it bolsters its corporate social responsibility, with the help of its members, its partners, and of course, its highly-regarded Personal Shoppers. The brand is ready to move forward to even bigger and greater things as the rest of the Boardwalk family puts the POWER ON for the future.

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