Boardwalk was created to be more than just a company. It is a group of communities that gives people opportunities to shine. From employees, personal shoppers, customers, social entrepreneurs to the designers, celebrities and models, each is given a space to grow and prosper.
Fashion is not just a means to generate profit, but it can also be a drive for social change. As a Social Entrepreneur, you manage to give the same opportunity of having a better life to others by inviting them to be part of the Boardwalk community. Whether as a Personal Shopper or as a Social Entrepreneur, you are contributing to Boardwalk’s mission of uplifting Filipino lives.
Boardwalk has prospered into the social enterprise that it is now because of its solid network of Personal Shoppers. The brand’s industrious network of Personal Shoppers is the best testament to its effective nation building.
Individuals who patronize Boardwalk products do not just satisfy their fashion fix. They also take pride in knowing very well that their purchases benefit their trusted Personal Shopper. With customers’ continuous support to the brand, they set an example of how easy it is to help others.
It is only through the fashion expertise and innovation of Boardwalk’s designers that its products continue to be relevant in the dynamic fashion industry. As their contribution in sustaining the social enterprise that is Boardwalk, the brand’s creative designers make sure that the catalogue’s fashion products are appealing to the target market.
As they also believe in the brand’s “Fashion for Social Change” concept, celebrity endorsers share the concept with their huge fan bases to help Boardwalk touch more lives. The endorsement of Boardwalk’s business concept to their many admirers complements the intimate and personalized messaging through its Personal Shoppers.
As Boardwalk’s philanthropic arm, Boardwalk Charity Foundation, Inc. (BFCI) empowers families and communities within the jurisdiction of its nationwide branches through civic and community service and outreach activities.
YES or Young Emerging Sociopreneurs is a program that introduces university students to impactful social entrepreneurship. Young aspiring entrepreneurs and social innovators are invited to join the new YES program with the end goal to encourage the youth to take full grasp of their ability to change the society for the better.
Boardwalk’s cooperatives (Boardwalk MPC and Boardwalk Network Multi Purpose Cooperative) are part of the company’s constant efforts to help everyone within its reach. Both cooperatives are centered on helping employees and members financially.
Their efforts might not seem directly associated with Boardwalk, but Support Office Employees and their role in sustaining and strengthening the brand are also a vital. Together with other communities, Support Office Employees play an important role in providing “Fashion for Social Change” to the market.
As Boardwalk Charity Foundation, Inc.’s (BFCI) biggest program in poverty-alleviation, Boardwalk Shares boldly reflects the brand’s “Fashion for Social Change” thrust. With its Kita Kits, entrepreneurial training, and its Boardwalk Shares Collection merchandise, it aims to see more Filipinos whose sustainable social enterprises thrive.